The global market of musical instruments is expected to grow by 8.93% by 2021

The annual event Musikmesse is a precious opportunity for Cremona Musica staff to establish international contacts with some of the major players of the sector of high-quality acoustic instruments. Last weekend, a delegation made of Ilaria Seghizzi, Product Manager of Cremona Musica International Exhibitions and Alessio Ambrosi, Artistic Director of the Acoustic Guitar Village, attended the Musikmesse in Frankfurt and met both historical exhibitors of Cremona Musica and new business partners who are particularly interested in the next edition of the Music Show. Cremona Musica aims at broadening its scope with the involvement of new international players, thus strengthening its position within a high-growth sector: according to the researchers of Technavio, London based technology research company, the market of musical instruments is expected to grow by 8.93% by 2021, thus reaching a total value of over 18 billion dollars.

GERMANY, A KEY-MARKET. Germany is a very important reference point for Cremona Musica. In fact, there are many German professionals attending the Cremonese Exhibition. Bavaria, for example, has been exhibiting for four years in a row with a joint stand representing the excellence of Bavarian violin-making tradition. Many other German exhibitors display their instruments in the sections dedicated to pianos, guitars and wind instruments. After all, Germany’s musical industry, with a turnover of about 750 billion dollars, is on of the strongest within the European Union.

THE US ARE UNDISPUTED LEADERS. Cremona Musica turns its attention also to the most important markets outside the European Union, first of all towards the United States, world leader with a total value of 7.1 billion dollars, followed by Japan and China. It is no coincidence that the companies with the biggest sales volume are a Japanese and a US company: Yamaha Corporation and Gibson Brands Inc. It is interesting to remark the great potential of the US market with regards to an international Exhibition based on acoustic instruments, such as Cremona Musica: in 2015, pianos for about 200 million dollars and acoustic guitars for over 465 billion dollars have been sold in the US.

CREMONA MUSICA: THIRTY YEARS TO BE CELEBRATED WITH STYLE. The edition scheduled from September 29th to October 1st, 2017 at Cremona Exhibition Center will be a special one. On the occasion of its 30th anniversary, the Exhibition celebrating Great Music will host a wide range of initiatives. Expectations are rising among sector professionals: suffice it to say that 75% of the exhibit space has already been booked and that the steering committee of Cremona Musica is working at a prestigious events programme being the richest and the most ambitious ever. This will strengthen, once again, the strong connection between art and business and will reaffirm Cremona as international capital city of music, in particular in the year of the 450th anniversary of Claudio Monteverdi. The four sections of Cremona Musica – Mondomusica for stringed instruments, Piano Experience for keyboard instruments, Acoustic Guitar Village for acoustic guitars and Cremona Winds for wind instruments – will be enriched by a series of concerts, masterclasses, workshops, awards and special events especially developed for music professionals and lovers.

A 360 DEGREES EXHIBITION. “In Frankfurt we could perceive rising expectations for Cremona Musica 2017 – explained Ilaria Seghizzi -. Our historical exhibitors confirmed their participation long ago and new applications are coming from all over the world. That’s why we are expecting a record edition”. Expectations for Cremona Musica are rising also among the visitors of the Frankfurter Show: “Cremona Musica is considered as a 360 degrees Exhibition, a fundamental reference point for the music world – remarked Ilaria Seghizzi -. As a matter of fact, in Cremona you can discover and buy prestigious instruments but you can also enjoy the performances by the Big Names of the international music scenario and meet brilliant musicians from all over the world”.